Seychelles
Tote Bag

This is a sample tech pack. The brief was to design a bag that incorporates embroidery and fits a particular lifestyle. The lifestyle that I chose was a consumer who lives in a beach town and often goes on vacation and all-day excursions. They enjoy traveling, carnivals, theme parks, concerts, and overall the outdoors. They are between the ages of 21 and 40 and located near the coast or on an island.